I was looking through some of the old posts on Mike Colon’s blog and found this: To Flash or Not to Flash. It may be kinda lame to post something that was put up so long ago, but I love his post. I like to shoot as much as I can without flash. Aside from the quality of the light, I think that shooting sans-flash allows my clients to feel more at ease with having me all up in their grill [so to speak... 
]. When I do need to use flash, I go out of my way to make the light look as dynamic as possible.
I love that posting of his.!!!! I took his 4 day intensive training class last august. It was awesome. One thing that he stressed the 4 days was be yourself. Everyone is so busy trying to be “just-like-mike” and he doesn’t like that at all. I understand that they are just trying to be successful and all, but Mike is the best Mike and we can never be better at being him than he is.
it was not tacky at all.
Thank you for posting that I needed to read it.